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☆ I'm a 23-year-old entrepreneur who made $120,000 last year. Here's how I built multiple income streams.
▼ + stars: | 2023-07-27 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +6 min

I started my blog, "I'm Sweaty And I Know It," where I wrote about exercise, health, recipes, and mental health. One of my first viral TikTok workouts was called "Not in the mood to workout, try this workout for unmotivated days." I made money through YouTube adsWhen I reached 1,000 subscribers on YouTube, I started making money from AdSense. Launching a paid-for app was dauntingI felt that too many YouTube workouts had clickbait headlines about losing weight. I was terrified that no one would subscribe because they'd been used to my free workout classes.

Persons: Callie Jardine, Jardine, I've, who'd, they'd Organizations: YouTube, Free Locations: Palm Beach , Florida, Barre, Canada, AdSense

From big-box chains Walmart (WMT.N) and Best Buy (BBY.N) to specialty retailers like Savage X Fenty and Adore Me, retailers' subscription programs are facing growing scrutiny. Amazon is under fire from the U.S. Federal Trade Commission, which filed a lawsuit against it in Seattle. Amazon "substantially revamped its Prime cancellation process" to some customers before the lawsuit was filed, according to the complaint. He withdrew the lawsuit, according to the court docket. Best Buy in 2021 launched a subscription program offering tech support and discounts on products.

Persons: Amazon, William Kovacic, Kathleen Benway, SAVAGE, Savage X, Savage, Ranjan Roy, Me's, Morgan Stanley, Spencer Sheehan, Arriana McLymore, Kate Masters, Siddharth Cavale, Muralikumar Organizations: YORK, Amazon.com Inc, Euromonitor Inc, U.S . Federal Trade Commission, FTC, Amazon, George Washington University Law School, FTC's, Consumer, WALMART, BEST, Walmart, Thomson Locations: Seattle, United States, U.S, Europe, California, Michigan, New York City

☆ I made $205,000 in revenue in 4 months and landed brand deals with Lululemon. Here's how I turned my fitness side hustle into multiple income streams.
▼ + stars: | 2023-06-12 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +7 min

I decided to try launching a fitness business but stayed in my job for the time being. I spent the bulk of the money I'd saved hiring a video team to film 11 workout videos. In 2016, I asked Fabletics if I could film workout videos for them in their apparel. I wore the leggings in my YouTube videos and posted the link in the description. People started asking for more YouTube videos, so now we have an option for customers to pay $5.99 for additional workout videos and behind-the-scenes videos.

Persons: Lindsey Bomgren, Bomgren, I've, I'd, there'd, Fabletics, didn't Organizations: Google, YouTube, Lululemon Locations: Minneapolis, AdSense

☆ A growing number of sports bras, shirts and leggings brands found with high levels of toxic chemical, watchdog warns
▼ + stars: | 2023-05-17 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +5 min

The newly tested brands and their products include leggings from Athleta, Champion, Kohl’s, Nike and Patagonia, sports bras from Sweaty Betty, athletic shirts from Fabletics and shorts from Adidas, Champion and Nike. The group had also tested athletic shirts in October from brands that included The North Face, Brooks, Mizuno, Athleta, New Balance, and Reebok and found similar results. Athleta, Nike, Reebok, The North Face and Victoria’s Secret (which owns PINK) did not provide a comment to CNN at the time. BPA (Bisphenol A) is found in a large number of everyday products, from water bottles and canned foods to toys and flooring. Sports bras and athletic shirts are worn for hours at a time, and you are meant to sweat in them, so it is concerning to be finding such high levels of BPA in our clothing,” Allan Sugerman said.

☆ Barclays downgrades a string of retail stocks as its hopes for a V-shaped recovery fade
▼ + stars: | 2023-05-02 | by ( Christina Cheddar Berk | ) www.cnbc.com time to read: +3 min

Consumers across all income levels are pulling back on spending, according to a Barclays Capital promotions tracker, prompting analyst Adrienne Yih to downgrade a host of retail stocks. However, Yih said, the pace of sales and discounting suggests that this scenario — a V-shaped recovery — is now less likely. FIGS 6M mountain Barclays downgraded Figs shares to underweight from equal weight. Figs shares shed 6%, Canada Goose fell more than 5% and Victoria's Secret was down more than 3%. CPRI YTD mountain Capri shares have fall 31% since the year started.

☆ Salesforce: A New Dawn. CEO Marc Benioff is pivoting the cloud company from family to profitability.
▼ + stars: | 2023-03-02 | by ( Diamond Naga Siu | ) www.businessinsider.com time to read: +4 min

I'm Diamond Naga Siu, and I'm not just talking about the Selena/Hailey 'mean girls' saga — I'm fascinated by the Salesforce spectacle. CEO Marc Benioff recently oversaw the departure of two leading candidates to inherit the Salesforce throne. Now, under their careful watch, Benioff needs to guide the company through a cost-cutting period — something he's never done before. This is quite the turn, considering he was still emphasizing Ohana after laying off 10% of the company in January. CEO Marc Benioff announced on Wednesday that the company is starting a "new day."

☆ An Instagram influencer with 3,400 followers has landed more than 40 paid partnerships with brands like Sephora, Fabletics, and Samsung. Here's the exact 1-page media kit she uses.
▼ + stars: | 2023-02-28 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Stacy Kim is a third-year student at the University of California, Los Angeles, studying business. She shares the exact one-page media kit she's used to pitch brands like Mejuri and Neutrogena. The company had asked Kim for a media kit, which she quickly created in Canva and sent to them. Here is the exact media kit Kim has uses to land brand collaborations:Kim first created her media kit in January 2022. Stacy KimThe one-page media kit reads:Hi, I'm Stacy Kim, a content creator on Instagram creating fashion, beauty, and travel content.

☆ I shopped in-person and online at Fabletics to see if the brand's brick-and-mortar expansion makes sense. I loved the fitting rooms and modern aesthetic of the store.
▼ + stars: | 2022-12-01 | by ( Ananya Vahal | ) www.businessinsider.com time to read: 1 min

All of the sports bras fit differently, so I needed to try different sizes in all of them. The employees informed me that I could sign up for the VIP membership in the store and get all the same benefits from shopping online. The register at Fabletics store where employees helped me make decisions. Ananya Vahal

☆ Warby Parker, once online-only eyeglasses retailer, plans hundreds of more stores
▼ + stars: | 2022-10-21 | by ( Barbara Collins | ) www.cnbc.com time to read: +5 min

Fighting back against these high price tags, Warby Parker marketed their frames, including lenses, starting at $95. Warby Parker works with more than 100 optometrists across the country and is making large investments into in-person exams. In 2019, more than 60% of Warby Parker transactions were taking place in-store. Gilboa said the optical labs allow Warby Parker to have tighter quality control, faster turnaround times and higher margins. Warby Parker first made its stock market debut in September 2021 through a direct listing as opposed to an IPO.

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